Welcome to Fatherly Prime
We’re excited to announce a new offering that leans into what we do best — providing you with information and insight that helps you make better decisions as a parent, spouse, and grown-ass person. It’s called Fatherly Prime, a subscription bundle starting with three newsletters.
In addition to building a community that means something to a lot of people, we want to build something that means a lot to a more narrowly defined audience. By tackling high-stakes decisions in more granular detail, we wanted to pair our editorial mission with subscriptions as a more incentives-aligned business model. As part of your subscription, you get access to a private community you can engage with, a deeper exploration of topics that matter to you and more voice in the type of work we do on your behalf.
Fatherly is built on journalism. By talking to experts and digging into the evidence — that is, through reporting — we are able to convey the best way to raise a happy and healthy child as a happy and healthy parent. That’s Fatherly’s goal and Fatherly’s process. It takes hard work to find real answers. This means hours on the phone with experts translating child development research, reaching out for epidemiologists to weigh-in on school safety today, organizing thoughts and flagging false information in the edit room. It takes work and the work takes professional journalists with kids of their own to feed. It costs money. So to bring you this critical information, we sell advertising. It’s the main way we do business.
But we wanted to try something different, something that comes directly from writers, editors, and content creators straight to you.
This is why we’ve created Fatherly Prime, a growing subscription bundle that provides the models, data, reporting, and tools to help you make better decisions and lead a more fulfilled life. The bundle, for now, consists of three weekly newsletters:
Executive Decisions: Thoughtful risk analysis of major, timely parenting decisions.
Bank of Dad: A no-bullshit guide to finances for families.
24 Hour Parent People: Accessible insights on how to better connect with your kid and your partner from a guy who’s read all the books and regularly talks to all the experts.
We’ve workshopped these franchises and they’re now ready for prime time. Furthermore, we have many, many more great ideas and resources to bring to you and as we develop them, we’ll add them to your subscription at no extra costs, with no extra ads or disruptive units.
Because we believe that parents can enjoy the best lives and raise the best kids with the best information. We hope this family of newsletters is an effective way to do just that. Think of Fatherly Prime as an addition to your family — a cousin-in-law who is equal parts knowledgeable and down-to-Earth. Someone who is there to watch your kids while you go on a date night and who hands you a really good book right when you need it.
In the meantime, tell your friends!